When woodworker Ole Kirk Kristiansen started selling toys in Billund, Denmark in 1932—no one during the Great Depression was buying expensive furniture—he had no idea LEGO (from the Danish words Leg Godt, or “play well”) would become synonymous with click-lock blocks. When a salesman called on Kristiansen in 1949 and offered him a plastic mold injection machine to spare him the labor of handmade playthings, Kristiansen and his son, Godtfred, were intrigued by one of the samples he was carrying: a studded, interlocking brick.
Kristiansen began making his own, apparently unaware a man named Hilary Fisher Page owned the patent. (In 1958, LEGO perfected the brick with tubes on the bottom to help tighten the connection.) Page died before he discovered Kristiansen’s homage; LEGO has stated Kristiansen was “inspired” by Page. LEGO later bought his company, Kiddicraft.